Readership analysis: Print and Online

Posted
By: The Dallas Morning News

Readership AnalysisTotal PopulationTotal %

Dallas DMA4,674,556100.0%

Print edition exclusive readership1,830,97039.2%

Online exclusive readership**75,7281.6%

Print and online duplicated readership284,2666.1%

Newspaper integrated audience2,190,96446.9%

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