By: Staff Reports SFGate.com, FT.com Among First Participants
As expected, Publicitas North America and Real Media are
promoting integrated advertising campaigns for print and new
media. Both companies are owned by Swiss-based PubliGroupe.
Initial participants include the San Francisco Chronicle
and SFGate.com, the Financial Times of London and FT.com,
and Investors Business Daily and Investors.com.
Real Media Vice President for Marketing Mark Naples said several
campaigns will launch the week of July 9. Among the advertisers
are a high-tech service provider and consumer hardware/software
maker.
Publicitas North America President Joe Kelly said, "Moving
forward, this is how precisely defined campaigns will be run,
across multiple platforms, but from a central creative and
accounting source."
Mark Walter has been named managing director of integrated media
for both companies. He will continue to serve as Real Media's
Dallas advertising director.
Copyright 2001, Editor & Publisher.
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