Reality Check: Video Won't Save the Day for Digital Publishers Desperate for Growth

Posted Monday, April 11, 2016 11:00 am

Sahil Patel | Digiday

Video is sexy. Video is lucrative. Video works on both the big screen and the smallest mobile screen. Video is also very hard to do, extremely hard to scale and highly unlikely to be much of a lifeline for VC-addled publishers desperate for growth areas.

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Reality Check: Video Won't Save the Day for Digital Publishers Desperate for Growth

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