Reaping “Incredible” Audience Data at the NY Times

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By: Emma Heald | Editorsweblog.org

Just over a year after The New York Times’ digital subscription model was launched, it provides the company with “incredible” audience data, the company’s chairman and CEO Arthur Sulzberger says at WAN-IFRA’s Digital Media Europe conference in London .

A total of 454,000 people have subscribed (not including print subscribers), and Sulzberger says much of the scepticism that abounded when the plan was first announced has since subsided.































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