Reducing Subscription Churn is Critical for Advertising Revenue

Posted Tuesday, September 22, 2020 3:00 pm

Sarah Hartland | Digital Content Next

The deluge of advertisement and subscription offerings can lead to rampant reader fatigue. In this digital age, subscription churn presents an ongoing problem for media companies. Benchmarks place the media and entertainment industry near the middle of churn averages, between 5-6%.

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