One asset that Verizon will be getting as part of its $4.83 billion acquisition of Yahoo’s core assets, which it did not specifically mention in its big announcement today, is Yahoo’s (in)famous brand — main name, purple color and exclamation mark all included. This, in turn, means that when the deal is completed (expected Q1 2017) the remaining Yahoo will rename itself and will become a separate, registered publicly traded investment business, the company said today.
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