Report: Clickbait Content May Not Be Click-Worthy

Posted Thursday, May 16, 2019 11:30 am

Ashley Muddiman and Joshua M. Scacco | Center for Media Engagement

Newsrooms have employed a variety of strategies to engage audiences in today’s highly competitive digital news environment.¹ In an earlier study about clickbait, we found that headlines using a question made audiences less likely to engage.

Here, we examine another type of clickbait content: outrage news.

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Report: Clickbait Content May Not Be Click-Worthy

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