Report: Coronavirus Concerns Could Cost Media Around $3B in Ad Spend

Posted Monday, March 9, 2020 9:18 am

Laurie Sullivan | MediaPost

Confidence is playing a major role in the global economy, including responses from top media buyers and marketers at major corporations.

Warranted or not, the response by media buyers and marketers based on coronavirus fears could potentially reduce total U.S. 2020 marketing communications investments by as much as $11 billion...

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Report: Coronavirus Concerns Could Cost Media Around $3B in Ad Spend

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