Report: Leadership, Culture are Linchpins of Digital Transformation in the Newsroom

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by: Michele McLellan | PBS Mediashift

Little has proven more challenging for newspaper newsrooms than their transformation to digital news and information providers. It takes much more than learning new skills, although those are important.

It’s a matter of re-engineering journalists’ attitudes and their relationships with news consumers, as well as changing newsroom workflows and priorities.  It takes significant culture change; both leaders and staff must shift how they approach their roles.

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