By: Mark Dolliver/Adweek The proportion of wired Americans who look at online classified ads has more than doubled in just the past four years, according to a report released late last month by the Pew Internet & American Life Project.
The proportion of Internet-user adults who've ever accessed online classifieds has climbed to 49 percent in the new polling (conducted in March and April), up from 22 percent in 2005. There has been a parallel rise in the proportion of Pew's respondents saying they look at online classifieds "on a typical day," from 4 percent in 2005 to 9 percent now.
Contrary to what you might expect, the youngest adults are not the ones most likely to be visiting online-classified sites. While 11 percent of the survey's 18-24-year-old Internet users said they look at online classifieds on a typical day, the figure rose to 16 percent among the 25-34-year-olds. It was 10 percent among the 35-44s, 7 percent among the 45-54s, 4 percent among the 55-64s and 3 percent among those 65 and older.
The poll's 25-34-year-olds also had the highest number saying they've ever looked at online classifieds (62 percent), with the 35-44s as runners-up (57 percent). The 18-24s were barely ahead of the 45-54s by this measure (49 percent vs. 48 percent), with the 55-64s (35 percent) and 65-plusers (26 percent) lagging farther behind.
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