Podcast advertising spending increased 28% year-over-year during the first quarter of 2026, according to Magellan AI's newly released Podcast Advertising Benchmark Report.
The report, based on analysis of more than 95,000 podcast episodes, found that while overall Q1 spending declined 7% from the fourth quarter of 2025, the market remained strong compared to the same period a year earlier. March spending also rebounded sharply after slower January and February results.
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