Podcasting now reaches more than half of the U.S. population each month, with 53.6% of Americans listening to or watching podcasts, according to Triton Digital's 2025 U.S. Podcast Report. The annual study, powered by IAB Tech Lab-certified Podcast Metrics and Demos surveys of 12,000 monthly listeners, highlights continued audience growth, expanding video consumption and evolving advertiser opportunities.
Monthly reach is strongest among adults 18-34 at 68.7%, followed by 35-54 at 62.1%, while 35% of those 55+ report monthly usage. Hispanic consumers (66.1%) and Black/African American consumers (59.0%) index strongly for monthly reach.
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