Report Projects 2020 Media Price Deflation: -0.9 Percent Worldwide; -3.4 Percent in the U.S.

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The economic fallout of the COVID-19 pandemic is now projected to have a pronounced deflationary effect on advertising costs for most major media and in most major media markets, especially the U.S.

That's the conclusion of a new report released by media auditors ECI Media Management, which projects full-year 2020 media costs will decline 0.9% worldwide and 3.4% in the U.S.

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