By: E&P Staff New York-based search engine marketing firm Reprise Media Inc. said has delivered more than 20 million readers to a publishing client base, including USATODAY.com, Hearst Publications, Advance Internet and the Financial Times, largely through its year-old patent-pending search marketing solution for the publishing industry.
FeedCast relies on the company's ability to create and implement search marketing campaigns for publishers and on its PROSuite campaign-management platform to launch paid search campaigns within hours after a news story is released.
By shortening the process to a matter of hours, FeedCast allows publishers to tap into programs such as Google's AdSense, Microsoft AdCenter and the Yahoo Publisher Network, enabling them to reach readers while stories are being discussed on blogs and community sites.
"We started our suite of vertical solutions with publishing because we felt these companies were woefully underserved by the search marketing community," Reprise Media Managing Partner Peter Hershberg said in a statement. "When news breaks, the first place readers go is to a search engine -- often long before organic results begin to appear."
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