Research: 47 Percent of Paywalls are Freemium Models

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Research shows 39% of national media outlets in 33 countries charged for online news in early spring 2020, according to my testing of 569 news Web sites with the highest declared usage.

  • In February and March, together with my associates, we tested the national news sites of brands listed in the Reuters Institute’s Digital News Report as the most read, watched, and listened in 33 countries in the world.

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