Research: Readers Are Concerned Personalized News Keeps Them in Content Silos

Posted

Marketers and tech giants may want to believe news audiences prefer a personalised experience, sourcing passive audience data to back the claim.

However, a significant percentage (48%) of Canadian adults worry more personalised news may mean they miss out on certain stories or perspectives.

Read more

Comments

No comments on this story | Please log in to comment by clicking here
Please log in or register to add your comment