Research Shows if Engagement is What it’s all About, Print Newspapers Deliver

Posted
By: Suzanne Raitt | INMA

Currently all media wrestle with what is the right metric to measure – readership, clicks, time spent, etc. In the online and social media circle, engagement is the latest trend.

This begs the question: Why not study engagement across media and see how each one stacks up?
































Comments

No comments on this item Please log in to comment by clicking here