‘Retention is a Key Strategic Element For All Publishers’: European Publishers Focus on Churn

Posted Thursday, February 21, 2019 11:00 am

Lucinda Southern | Digiday

With growing confidence in their own subscriber acquisition strategies, European publishers are making retention a higher priority this year while satisfaction with platform support has declined, according to a report from German media house Axel Springer.

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‘Retention is a Key Strategic Element For All Publishers’: European Publishers Focus on Churn

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