Reuters is Seeing a Revenue Bump From Monetized Video Views on Twitter

Posted Tuesday, December 4, 2018 9:32 am

Lucinda Southern | Digiday

Reuters now has 10 people working in some capacity on video posted to its Twitter accounts, five of whom (in three languages) are monetized with Twitter’s pre-roll, mid-roll and sponsorship placements within video content.

According to Dan Colarusso, executive editor at Reuters TV and Reuters.com, Twitter now brings in “significant revenue,”...

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Reuters is Seeing a Revenue Bump From Monetized Video Views on Twitter

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