Reuters Taps Percolate to Create News Aggregation Site That Doesn't Suck

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By: Jason Del Rey | AdAge Digital

At a time when the Business Insiders and Huffington Posts of the media world are doing anything and everything to pump up page views for advertising dollars, Reuters has created an aggregation site with usability at the core.

The financial news service has launched Counterparties.com, a content-aggregation website that highlights 20 to 30 of the day's most compelling financial news and opinion stories and links directly out to each one from the homepage. In that way it is more Drudge Report than Huffington Post -- no rewritten stories, just a new headline with a conversational tone for each article, and a direct link out to the original source of the content.































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