Reuters to Sell 'Guardian' U.S. Online Ads

Posted Monday, February 11, 2008 12:00 am

By: E&P Staff Reuters and the Guardian have entered into an advertising agreement in the U.S.

Reuters will sell Web advertising that targets the Guardian's U.S. online readership. Guardian.co.uk will be sold alongside Reuters.com in a newly launched Reuters Affiliate Network, a collection of news sites and blogs targeted to business professionals.

"The Guardian has an international reputation for innovation, and we are proud to join forces on this unique effort to provide advertisers an effective way to reach the Guardian's U.S. audience," Chris Ahearn, president of Reuters Media, said in a statement. "By adding the Guardian to Reuter's sales portfolio, we are continuing our efforts to provide a range of options for advertisers our growing audience of affluent business professionals."

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Reuters to Sell 'Guardian' U.S. Online Ads

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