Reuters to Syndicate Content From Blog Network BlogBurst

Posted Tuesday, November 14, 2006 12:00 am

By: E&P Staff Global information service Reuters has partnered with Pluck Corporation?s BlogBurst blog network, and will syndicate content from the company's network of blogs, which is the largest in the world with more than 2,800 blogs serving content to major news outlets. Reuters has also made an investment in the technology company, which is privately owned.

Using BlogBurst, Reuters will be able to present related and useful blog posts alongside its stories, which are used by thousands of news organizations worldwide. The Pluck Corp. service is already used by major news companies including The Washington Post, Gannett News, The San Francisco Chronicle, Austin American-Statesman, and others.

"With Pluck, we will help our worldwide media partners offer their readers smart and fast access to the best in the blogosphere," said Chris Ahearn, Reuters Media President, in a statement. "This is part of Reuters' continuing strategy to embrace new digital platforms, including user-generated and moderated content as well as community tools, to deliver next-generation news and information."

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Reuters to Syndicate Content From Blog Network BlogBurst

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