Business decision makers place trusted and intelligent content as top factor when turning to online news brands, with half expecting their news consumption to grow, according to a survey published today by Reuters.
The fourth edition of Tomorrow’s News, a global survey of 1,700 professionals on Reuters.com from December 2019 to January 2020, also finds that those surveyed turn to news brands first for ‘trusted content in a trusted environment’ (87%) and have a more favorable opinion of a brand if it appears on a trusted news site (64%). Furthermore, 57% also agree that ‘the advertising content seen on a trusted news site can influence opinion of the news brand’.
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