Right-Wing Media Thrives on Facebook. Whether It Rules is More Complicated.


A few years ago, New York Times columnist Kevin Roose decided he wanted to get a better look at what was happening on Facebook. Because Facebook does not offer much data about activity on its platform, Roose turned to a Facebook-owned tool called CrowdTangle, which lets journalists and researchers see which public posts are getting the highest levels of engagement. It seemed revealing at first glance.

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