Rise of 'Malvertising' Adds to Publishers' Woes

Global ad blocking has increased by 41 percent during the past 12 months, according to PageFair’s recent report. Internet users are turning to ad blocking to avoid annoying advertising and tracking. But a more troubling concern is gradually bubbling up into mainstream awareness and may lead more users than ever to ad block in future: malicious advertising, or “malvertising.”

Malvertising has been around for several years, but the number of attacks have alreadyincreased by 260 percent in the first half of 2015, according to cyber security firm RiskIQ.