By: Ricardo Bilton | Digiday
Publishers are realizing they’re in the tech business, like it or not.
The
Washington Post is the latest publisher to beef up its tech, opening a New York City-based design and development office that it calls WPNYC. The office, which will house a dozen designers, engineers, and salespeople, will bridge the gap between design and sales to create custom ad experiences for the newspaper’s brand clients.
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