There is much discussion of the 30 percent revenue share publishers must agree with Apple and Amazon, in return for the right for content to be distributed digitally to consumers of mobile gadgets. But what about the other distribution cost that newspaper and magazine companies are lumbered with: print?
UK publishers are complaining privately of year-on-year rises of between 20 and 25 percent. One regional magazine chain and a national newspaper group confirmed this to me on the condition of not being named. Peter Preston of the Observer and Mark Sweney at Guardian.co.uk rightly highlighted this as major threat to print-based business at the start of the year, so what happened?
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