Robot Writers Drove 1,000 Paying Subscribers for Swedish Publisher MittMedia

Posted Tuesday, February 12, 2019 9:50 am

Lucinda Southern | Digiday

Swedish local news publisher MittMedia is using robot-generated content to drive subscriptions.

Robot journalism has typically been touted as a tool to save time in busy newsrooms, but MittMedia has gained 1,000 digital subscribers across 20 of its local news sites using automated content, over the last year.

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Robot Writers Drove 1,000 Paying Subscribers for Swedish Publisher MittMedia

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