Rolling Stone Moves Beyond the Fray

Gus Wenner is 25, not much older than his father, Jann S. Wenner, was when he started Rolling Stone in 1967.   His office at the magazine’s headquarters in Manhattan, where he oversees the digital side of his father’s company, Wenner Media, is decorated with pieces of Rolling Stone’s illustrious history: a black-and-white picture of his mother and father, young and hopeful; a sketch by Ralph Steadman, whose distinctive illustrations accompanied the work of one of the magazine’s most famous writers, Hunter S. Thompson; a book about the late ’60s in the Haight, the area of San Francisco that nurtured a counterculture so powerful that it became mainstream culture, often via the pages of Rolling Stone.