Yahoo has announced Rosa Heyman will join as editor-in-chief of Yahoo News, the #1 news and information platform in the U.S. reporting to Brooke Siegel, VP of Content.
Heyman will lead the editorial strategy of Yahoo News, including Yahoo Entertainment and Yahoo Life, driving growth and transformation for the #1 news and information platform in the U.S. Her leadership will focus on accelerating audience engagement through compelling original content while reinforcing Yahoo as a destination for quality journalism. Heyman will oversee content creation and distribution across platforms to amplify the work of Yahoo News and its publishing partners to deliver even more value for both readers and publishers.
Prior to joining Yahoo, Heyman served as the executive director of Brand Strategy for Hearst’s fashion and luxury portfolio, where she worked across Esquire, ELLE, Harper’s BAZAAR, Town & Country, Veranda, ELLE Decor and more to create impactful editorial packages to drive audience growth and spearhead new business opportunities in collaboration with editorial, advertising, e-commerce, video and product teams.
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