San Diego Union-Tribune Buys DiscoverSD.com to Reach Younger Audience

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By: Tanya Mannes | Union-Tribune

As part of a strategy to broaden its online audience, the region's leading media company, The San Diego Union-Tribune, has acquired the trendsetting lifestyle website DiscoverSD.com.

The deal, which has been in the works for about six months, allows the Union-Tribune to offer better value to advertisers by reaching a hip, younger market, while expanding its fast-growing "Daily Deal" business arm, said publisher Ed Moss.

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