'San Diego Union-Tribune' Joins MerlinOne Electronic Tearsheet Service

By: E&P Staff The San Diego Union-Tribune has joined the E-Sheets electronic tearsheet service of MerlinOne Inc., Quincy, Mass.

Union-Tribune Advertising Operations Manager Kimi L. Moore-Macias attributed the selection to "the one-stop convenience" the service it will provide for advertisers. "We like the fact that advertisers, both local and national, will be able to view their ad on the morning of publication," she said in a statement.

E-Sheets California affiliates also include theLos Angeles Times, San Francisco Chronicle, San Jose Mercury News, Fresno Bee, Modesto Bee, and the Sacramento Bee.

"As a shared resource, the site will become even more indispensable for advertisers who place ads in multiple metro California markets," MerlinOne Sales and Marketing Vice President John Harrison said in a statement.