Schibsted Wants to Circumvent the Mobile Adblocking Apocalypse by Making Better, More Effective Ads

Posted Friday, January 8, 2016 9:03 am

Shan Wang | Nieman Lab

The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.

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Schibsted Wants to Circumvent the Mobile Adblocking Apocalypse by Making Better, More Effective Ads

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