Scripps Uses Trade Shows To Extend Business

Posted
By: David Goetzl | MediaPost.com

Steve Gigliotti, president of ad sales for Scripps Networks, said the company mines trade shows to cement relationships with existing clients and discover new ones. 

In the lifestyle categories Scripps serves -- food, home and travel -- he said Scripps executives look to boost the roster of “endemic” advertisers by attending events for the construction, kitchen and bath and gourmet food industries, among others. The hitting-the-pavement can take place frequently in Orlando and Las Vegas.































Comments

No comments on this item Please log in to comment by clicking here