Seattle, Phoenix Use Travidia

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By: E&P Staff The Seattle Times, Seattle Post-Intelligencer and The Arizona Republic of Phoenix are now using Travidia's tools to convert print display advertisements for online use.

"We're on course for an August launch of our retail print-to-Web program in the NWsource Shopping channel," said Seattle Times Co. Online New Ventures & Development Director Patricia Lee Smith, in a statement.

Based in Chico, Calif., Travidia Inc.'s services are used by over 100 newspapers. The company was formerly known as AdExpedia.

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