By: Second Street | Press Release
Second Street, a private-label online promotions provider for media companies, has strengthened its deals and other ecommerce promotions capabilities through a technology alliance with NimbleCommerce.
“We are committed to the future of ecommerce promotions for media companies. This alliance with NimbleCommerce strengthens our deals and ecommerce offerings as part of our focus to provide the best integrated solutions for our partners’ overall promotions strategy,” said Matt Coen, president and co-founder of Second Street. “We are very excited to work with NimbleCommerce, whose platform allows us to offer an even better experience for consumers and a large network of offers to our media partners.”
“We’re delighted to partner with Second Street and help grow their clients’ revenues through an expanded ecommerce offering,” said Prashant Nedungadi, co-founder and CEO of NimbleCommerce. “We look forward to working together to provide new ecommerce experiences to their expansive base of media customers.”
The new technology provides a number of capabilities including enhanced mobile functionality with responsive design, advanced shopping cart features, and access to a network of nationally and locally sourced deals to complement media company’s own offers.
“We believe that strong ecommerce programs require both great marketing strategy and leading technology,” said Coen. “We will continue to develop individualized promotions strategies for each of our media partners that take advantage of deals, contests, ballots, email, social, and other promotional opportunities for engagement and revenue generation.”
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