Seeking a Lead on News, Network Turns to Data-Mining Media Group

Posted Monday, February 24, 2014 10:11 am

By: Leslie Kaufman | New York Times

When Ronan Farrow, the young human rights lawyer with a Hollywood lineage, debuts as an MSNBC host on Monday, he will have some prodigious computing power backing him up.

MSNBC has struck a partnership with Vocativ, a digital news start-up, to provide the new program — “Ronan Farrow Daily” — with up to three taped video segments a week. Vocativ mines the Internet for exclusive news and other content with data-collection software traditionally used by governments and corporations.

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