Seeking a Wider Readership, The Australian Reaches Out to Chinese Readers Down Under

Posted

At first glance, Chinese speakers might not seem like the most promising target market for an Australian broadsheet trying to expand its readership. But that’s not how News Corporation’s flagship title The Australian sees it.

In September, the right-leaning national newspaper launched a Chinese-language website aimed at Australia’s growing Chinese community.

Read more

Comments

No comments on this item Please log in to comment by clicking here


Scroll the Latest Job Opportunities From The Media Job Board