By: Roger Yu | USA Today
First came clickbait. Now comes engagement.
Disillusioned with page views as a reliable metric of their ads' effectiveness, advertisers are increasingly demanding to know whether readers stick around long enough to actually see their online ads. Publishers — as if the need to pursue clicks and Facebook "virality" wasn't stressful enough — implore their troops to post stories that might actually be read, preferably all the way to the end.
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