Selling on the Backside of COVID


Ryan Dohrn is a well-known industry sales coach who has traveled far and wide helping media companies of all sizes perform better (and he even writes our monthly Ad Sales Life column). On his website, it states, “Ryan actively sells print, digital, broadcast, event sponsorships, exhibit space, and radio.” On his Twitter account, his description reads: Ryan Dohrn is a “motivational speaker, 28-year sales and marketing strategist.” And on the top of his LinkedIn page, there are just six words: “Sales Strategist – Keynote Speaker – Emmy Winner.” There is no question that when you watch Dohrn speak, there is always a true transference of positive energy emitting from him.

Dhorn with his Emmy Award
Dhorn with his Emmy Award

In this episode of “E&P Reports” publisher Mike Blinder chats with Dohrn about how ad sellers should adapt to a post-pandemic world. Dohrn offers actionable advice on how we can find, recruit, and keep sales talent. What are our best target business categories to prospect? How do we interact properly in a new Zoom world and use it to your advantage with potential and existing advertisers? There’s a lot of usable content packed into this “E&P Reports” where two industry sales veterans take a deep dive into the best practices to adopt in ad sales strategies.

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Reference "Ad Sales Life," Ryan Dhorn's monthly columns in E&P Magazine:

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