By: Jennifer Saba The newspaper industry is starting to feel the effects of a rebound as overall spending on equipment and technology is expected to go up 74.1%, according to the Newspaper Association of America's annual Capital Equipment Expenditures Survey. The total amount projected for 2004 is $623.8 million, up from $358.3 million of actual spending in 2003. A total of 179 newspapers responded to the survey.
"Newspapers are continuing their commitment to production excellence and devoting more resources to technical investments," said John Sturm, CEO of the NAA, in a statement. "We're seeing spending driven by new press, facilities and computer software and hardware."
It's estimated that the bulk of the money will be spent on new presses, which will account for $194 million, up 195%. Spending on plant expansion is expected to rise 69.9% to $121 million. Computer software spending is projected at $69 million, up 62.1% and computer hardware will tally $63 million, up 49%. Spending on external communications systems is expected to grow in leaps, up 359.4% to $8.1 million.
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