Shepard Smith was a Big Catch for CNBC. But the Viewers Haven’t Followed Him from Fox.

Posted Friday, December 4, 2020 3:00 pm

Paul Farhi | Washington Post

A star presenter at Fox News exits the mother ship amid controversy, lured away by a rival network. But the audience doesn’t follow, sticking the second network with a high-priced flop.

The scenario describes Megyn Kelly’s departure from Fox in 2017 and her subsequent flameout at NBC.

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Connecting Community Listening with Revenue

Borealis Philanthropy’s Racial Equity Journalism Fund (REJ) and the American Press Institute (API) recently partnered to launch a new Listening and Sustainability Lab, which will support four publishers of color who want to delve into practices for listening and engagement with audience segments in order to lead to stronger journalism and new revenue streams. The lab—a pilot program, funded largely by the Robert R. McCormick Foundation—was announced late last year. According to Amy Kovac-Ashley, vice president and senior director at API, the chosen publishers will develop a listening plan after selecting their audience segment.