Shifting Reading Habits Boost Read It Later in 2011

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By: Om Malik | Gigaom.com

Nate Weiner is one of those accidental entrepreneurs who make Silicon Valley somewhat of a magical place. Back in 2007, when he was working at a design shop in Minnesota, he was so busy he didn’t have time to read or see videos he came across the web. So he did what coders do: He wrote a little Firefox extension that allowed him to save and read (and watch) the content later when he got home. A few months later, Lifehacker discovered his extension and before he knew it, the brilliantly titled Read It Later was spreading across the web.































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