Shoom's i-Tearsheets Used By 3 Publishers

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By: Shoom Inc. of Los Angeles announced that it is providing electronic tearsheets to CanWest Global Communications Corp. of Winnipeg, Manitoba, Canada; The Plain Dealer in Cleveland; and the Las Vegas Review-Journal.

Created last year by the merger of the Digital Services Division of TransData International Inc. and Shoom.net LLC, Shoom Inc. has built a Web-based system for the digital delivery of tearsheets to print advertisers. The system sends an e-mail to advertisers with an URL link to an account summary page, which offers access to ad page layouts and insertion orders.

For more on digital tearsheets, see http://www.editorandpublisher.com/editorandpublisher/headlines/article_display.jsp?vnu_content_id=1532241.

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