Diversity of content is one of YouTube’s greatest strengths. Whether I’m looking for information on installing solar panels, learning watercolor techniques, repairing a bicycle or watching live television, there is something for everyone. Broadcast TV stations, by contrast, can show only one program at a time.
That depth of content makes it easy to argue that YouTube’s scale, not its style, is the real source of its power. There’s truth in that. But if we look closely at where younger audiences are spending their time consuming video, it’s on platforms that look and feel very different from what most TV broadcasters are producing in morning, midday, evening and latenight newscasts. ...
So, how do we make that content more relevant without abandoning what makes local journalism trustworthy?
A station in Kansas City may be among those illuminating the path.
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