SiriusXM is in early-stage discussions to acquire iHeartMedia, a deal that would create an audio giant with a foothold in traditional and satellite radio and podcasts, two people familiar with the discussions said Friday.
Should a deal come to fruition, it would be the culmination of years of speculation about a tie-up. Liberty SiriusXM Group, once an affiliate of John Malone’s media empire, formerly held significant stakes in both companies. But it eventually sold its stake in iHeartMedia, primarily a broadcast radio company, and split off its ownership of SiriusXM, the satellite radio company, into a separate entity.
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