Six months ago NPR left Twitter. The effects have been negligible

A lot of people threaten to leave Twitter. Not many of them have actually done it. ...

Last April, the company gave NPR a reason to quit — it labeled the network “U.S. state-affiliated media,” a designation that was at odds with Twitter’s own definition of the term. NPR stopped posting from its account on April 4. A week later, it posted its last update — a series of tweets directing users to NPR’s newsletters, app and other social media accounts. Many member stations across the country, including KUOW in Seattle, LAist in Los Angeles and Minnesota Public Radio, followed suit.

Six months later, we can see that the effects of leaving Twitter have been negligible. A memo circulated to NPR staff says traffic has dropped by only a single percentage point as a result of leaving Twitter, now officially renamed X, though traffic from the platform was small already and accounted for just under 2 percent of traffic before the posting stopped. 

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