Six Reasons Why Media Companies Should Be More Obsessed With Technology

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By: Jasper Jackson and Henry Taylor | Media Briefing

At the PPA's Reinvented conference last week, The Drum reported DC Thomson CEO Ellis Watson saying that "publishers must remember to focus on their core offering and get back to basics" and the “obsession” with technology was “getting ridiculous."

There's no doubt that publishers need to get "the basics" right, but in the internet age both good content and good technology are necessary, if not sufficient, requirements for a media business that wants to still be here in 10 years time.































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