Slate Is taking Steps to Reduce Its Page Load Time by 75 Percent

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About two months ago, Slate began an ambitious project: It wanted to reduce the load time of its website by 75 percent by the end of the year.

On average, it took about 16 seconds for Slate’s entire site to load (though much of that occurred after the page was already visible to users). Slate wanted to reduce the time to about four seconds, Dan Check, vice chairman of the Slate Group, told me.

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