Slate Uses Podcasts to Drive Paid Memberships

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Last week, listeners to the popular Slate podcast Trumpcast found themselves caught in a pledge drive. Starting last Tuesday and extending through Saturday, each episode of Trumpcast featured at least one interruption calling on listeners to subscribe to Slate Plus, its long-standing premium membership tier. In some cases, the interruptions took up as much as 15 percent of every Trumpcast episode.

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